WHY STRAND

OUR BUSINESS APPROACH

STRAND is an independent London real estate agency and advisory founded by Ali Khadir.

Drawing on 15 years in London property and a background in business psychology, Ali has sold more than £500 million of residential property for private clients, international families, investors and institutions.

STRAND takes a deliberately selective, senior-led approach to every instruction, combining market intelligence, private relationships and considered marketing. Personal service. Intelligent strategy. Exceptional execution.

BUY & INVEST

A TRUE PARTNER IN YOUR PROPERTY HUNT

STRAND represents buyers and investors on a retained basis, from search through to completion.

We source on-, pre- and off-market opportunities across London, assess value with clear market evidence and negotiate firmly on our clients’ behalf.

For investors, every opportunity is analysed across price, yield, risk and exit. Through a trusted network of solicitors, finance, tax and design specialists, we can manage a property well beyond the purchase.

SELL WITH STRAND

OUR BUSINESS APPROACH

STRAND provides senior-led representation for owners who value experience, attention and results.

We are deliberately selective in the properties we take on, so every instruction receives our full focus, from valuation and pricing strategy to presentation, private buyer activation, launch, negotiation and completion.

Through direct relationships with private buyers, investors and buying agents, and a collaborative approach to the wider market, our only objective is the strongest possible outcome for our client.

NEW BUILDS

MODERN LUXURY AT ITS FINEST

STRAND has sold more than £150 million of new-build property across London.

Our long-standing relationships with many of the UK’s leading developers give clients early access, accurate pricing insight and the pick of the best units, often before launch.

Whether you are buying a home, investing off-plan or reselling, every instruction is senior-led and focused on positioning, negotiation and long-term value.

TESTIMONIALS

What our clients say about us ON GOOGLE

INSTAGRAM

OUR NEWEST LISTINGS & ANNOUNCEMENTS

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