ABOUT STRAND
PROPERTY IS PERSONAL.
SO IS OUR APPROACH.
STRAND is an independent London real estate agency and advisory, built around a simple principle: better results begin with the right strategy.
We take a highly personal and deliberately selective approach, remaining closely involved in every instruction from initial positioning through to marketing, negotiation and completion. No two properties or clients are the same, and we don’t believe the strategy should be either.
BETTER RESULTS BEGIN WITH THE RIGHT STRATEGY
Our experience in London real estate has created long-standing relationships with private clients, investors, developers, buying agents and property professionals in the UK and internationally. We combine those relationships with market intelligence and considered marketing to reach the right audience and create opportunities beyond the traditional agency model.
Above all, STRAND is about execution: knowing how to position a property, who to put it in front of, when to create competition and how to negotiate when it matters.
- Personal service
- Intelligent strategy
- Exceptional execution
We don’t simply put property on the market.
We create a market around it.
THE FOUNDER
15 YEARS OF UNDERSTANDING
WHAT DRIVES A DEAL
Ali Khadir has built his career around one of the most important, and often overlooked, parts of real estate: understanding people.
As Founder of STRAND, Ali combines 15 years of London real estate experience with an academic background in business psychology. This combination has shaped his approach to brokerage: understanding what drives decisions, how trust is established, where leverage exists and how the right strategy can influence the outcome of a transaction.
Property may be the asset.
People determine the outcome.
Over a 15-year career, Ali has sold more than half a billion pounds of residential property and consistently ranked among the top-performing brokers in London and within the companies he has represented.
His client base is as varied as the market itself. Ali has advised private individuals buying or selling their homes alongside ultra-high-net-worth individuals, international families, billionaires, members of royal families, entrepreneurs, celebrities and professional athletes. His experience also extends to professional and institutional clients, including banks, hedge funds, family offices, developers and investors in the UK and internationally.
The value of the property may change.
The standard of advice should not.
That principle has remained constant throughout Ali’s career. Whether advising on an individual London home or representing a sophisticated international client across a significant property transaction, every instruction receives the same personal involvement, discretion and attention to detail.
Raised in Norway, having lived in the United States and now based in London, Ali brings an international perspective to his work. Fluent in English, Norwegian, Swedish and Arabic, he has developed long-standing relationships across markets and cultures, while maintaining London at the centre of his practice.
STRAND is the culmination of that experience, a business built around the principles that have defined Ali’s career: personal service, intelligent strategy and exceptional execution.
YOUR JOURNEY STARTS HERE