New Builds

NEW BUILD ADVISORY

A DIFFERENT MARKET DESERVES A DIFFERENT APPROACH

STRAND has sold more than £150 million of new-build property across London. Our long-standing relationships with many of the UK’s leading developers give our clients a real advantage: early access, accurate pricing insight and the pick of the best units, often before launch.

Whether you are buying a home, building a portfolio or reselling off-plan, every instruction is senior-led. The focus is on positioning, negotiation and long-term value rather than volume.

The best units rarely wait for the open market.

WHERE WE WORK

WHAT SETS OUR REPRESENTATION APART

RIVERSIDE TOWERS
Landmark waterside schemes with resident clubs, amenities and skyline views, from Canary Wharf to Poplar.

BOUTIQUE DEVELOPMENTS
Smaller, design-led buildings in established neighbourhoods, where scarcity and specification protect value.

REGENERATION PROJECTS
Emerging areas backed by major investment, offering an earlier entry point and long-term growth potential.

OUR NEW BUILD SERVICES

EXPERT ADVICE AT EVERY STAGE OF THE PURCHASE

DEVELOPER ADVISORY
We work with developers on pricing, release strategy and buyer targeting, bringing qualified private and international buyers to each phase.

PRICING STRATEGY
We assess every unit against comparable evidence, floor premiums and rental demand, so you know what it is worth before you commit.

BUYER REPRESENTATION
We act for you, not the developer. We secure priority access, negotiate terms and manage the process from reservation to completion.

INVESTMENT ANALYSIS
Before any reservation, we model yield, service charges, rental demand and exit potential clearly.

FEATURED DEVELOPMENTS